Welcome to Feed First

Your partner in the feed industry.

Plant operations for feed manufacturing

Feed formulation

Product development

Analytical and laboratory services


TMR & roughage NIR analysis

Feed First strives to add value to clients by maintaining a superior level of technology and insight

Feed First wants to be seen as an internationally recognised consultancy business of choice in all animal species that creates impeccable value to its customers and strategically aligns itself with the best international experts in each field.

Feed First provides committed animal feed consultancy services by the provision of professional technical services to livestock producers and the animal feed industry. This includes livestock nutritional and dietary formulation solutions and technical support to nutritionists and procurement staff.

Feed First focus on adding real measurable value to clients and strives to maintain a superior level of nutritional technology in all sectors of the feed industry. Our key metrics is “Margin over Feed cost”, which is achieved through solutions that lead to the most cost-effective improved livestock production.

Our value-added consulting services include

Livestock production management
Business development strategies
Business processes
Plant operations for feed manufacturing
Quality systems
Raw Material Procurement

Feed formulation (includes feed modelling)
Feed product registration
Research & Product development
Extensive analytical and laboratory services (including NIR calibration and validation services)
TMR and roughage NIR analysis
Technical due diligence for livestock production businesses, local and international investment and funding groups/organisations, banks, etc.

Who do we serve?

The company was found in 2012 to serve those segments of the animal feed and livestock industries that require a high degree of technical input. We have technical experts in almost all livestock species (this includes poultry, dairy, swine, feedlot, game, and extensive cattle and sheep operations) and a Hub for research, innovation and product development. The Feed First client base covers the entire feed value chain and currently includes feed companies, both big and medium-sized integrators/corporate companies, as well as smaller home mixers/farmers. Feed First’s extensive analytical service centre includes NIR calibration and validation services.

All feed and livestock production industries, as well as livestock production projects throughout Africa, and selected international countries, are currently the target of supplying innovative solutions too. We have technical service agreements with many of the well-known feed and livestock production companies (including poultry, feedlots, piggeries, dairies, etc.) in Southern Africa. Other African countries where Feed First is intensively involved, include Namibia, Zimbabwe, Zambia, Tanzania, Malawi, Kenya, Ethiopia, and Sudan.

Outside of Africa, we also deal with countries such as China where we are involved in large cattle feedlot projects and developing strategies to assist the Chinese to become more self-sufficient in beef production. Furthermore, we have consulted some of the best known multi-national feed additive companies across the globe.

Strives to add value to clients by maintaining a superior level of technology and insight.

+27 (0) 12 664 0484


7 Murati Ave, Die Hoewes, Centurion, 0163